- Native Advertising - advertising that tries to sell or promote a product disguised as a news story
- Traditional Advertising - most common advertising that sells or promotes a product
- News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following two website banners and answer this question:
Which are these an example of: native advertising, traditional advertising or a news story and why?
Credit: Stamford University Study: https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf
Both the examples are news advertising because they are about topics that people are researching and discussing. Also, they both provide information.
ReplyDeleteBoth examples look like news stories to me because they provide important information.
ReplyDeleteDeirdre Moran
The first one is news story, as it tells people something they need to know, though it is a bit of a clickbait story.
ReplyDeleteThe second one is also a news story, as it tells people why women are not in the tech industry without blaming someone in the picture.
Both are news stories because they both give information about the topics in the advertisements.
ReplyDeleteThe first is native advertising, because although it seems to be a news story telling important information, the language of it is biased enough that it's very possible the creator is trying to sell a product. The second is a news story, because it is plainly stating fact and enticing you to find out more information that involves statistics.
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