Friday, January 6, 2017

Digital Literacy 101

There has been a lot of talk in the news lately about the abundance of fake news. Fake news is information deliberately posted to confuse people, drive traffic to websites and influence discussions or policy. We know from class that anyone can create a website. It is now our job to become detectives of what is real vs. what is fake.

Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:

  1. Native Advertising - advertising that tries to sell or promote a product disguised as a news story
  2. Traditional Advertising - most common advertising that sells or promotes a product 
  3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following website banner and answer this question: 


Is this native advertising, traditional advertising or a news story and why? 

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4 comments:

  1. JennaJanuary 15, 2017 at 3:26 PM

    This is an example of a traditional advertising because when you are online, you normally see these advertisement on the side or bottom of the screen.

    ReplyDelete
  2. GraceJanuary 17, 2017 at 1:07 PM

    This is traditional advertising because it isn't disguised as a news story or have any factual information. It is a very common way to advertise a product.

    ReplyDelete
  3. AnonymousJanuary 19, 2017 at 6:56 AM

    This is traditional advertising, as it is promoting the Gotham Writers to an audience, without being show as a news story.

    ReplyDelete
  4. DeirdreMarch 29, 2017 at 6:47 AM

    This is traditional advertising. It is not disguised and it plainly advertises the product. It entices the audience.

    ReplyDelete

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